The Impact of Social Media and City Branding on Tourist Visiting Decision (Case in Boyolali District)

Kussudyarsana, Kussudyarsana and Atika, Santi (2020) The Impact of Social Media and City Branding on Tourist Visiting Decision (Case in Boyolali District). PROCEEDING THE 2nd INTERNATIONAL CONFERENCE OF BUSINESS, ACCOUNTING AND ECONOMICS (The 2nd ICBAE 2020).

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Abstract

This study aims to analyze the influence of Social Media Promotion and City Branding on Decisions to Visit Attractions (Study on @dolanboyolali Instagram Followers). The sample in this study were 130 respondents . This study collected the data through questionnaires. The sampling technique was the nonprobility sampling method, namely convinience sampling. To analyze the data this study used multiple linear regression analysis. The results of this study indicated that the promotion of social media and city branding have significant impact on the decision to visit tourist attractions.

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