THE DEVELOPMENT OF TOURISM FACILITIES BASED ON VISITOR PREFERENCES IN TOURISTS OBJECT KALI PANCUR

Komsi, Koranti and Sriyanto, Sriyanto and Moh., Yunanto (2018) THE DEVELOPMENT OF TOURISM FACILITIES BASED ON VISITOR PREFERENCES IN TOURISTS OBJECT KALI PANCUR. Proceeding International Conference of Business, Accounting and Economy (ICBAE UMP 2018).

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Abstract

Preference is an assessment in choosing something better than the other options. Similarly, consumer decisions in the selection of places related to preferences. Kali Pancur is a tourist attraction in Central Java, which offers the beauty of air along with natural scenery. This study aims to identify visitors and analyze the interests of tourists to the tourist attraction. Kali Pancur based on travel patterns and socio demographic. The data used are primary data sourced from the management and secondary data sourced from responder respondents. Sampling was done by using Accidental Sampling method, which was done through distributing questionnaires to 100 tourists. This is to free the results more accurately, which can represent responses, desires, and expectations of visitors. The research method used is descriptive quantitative method, that is based on the facts about the perception of tourists to the tourist attraction Kali Pancur. The results of the study showed that the social demographic, mostly in the country (99.20%), the time span (12-40 years), male gender (71.15%), high school education level (60.73%), from Central Java (33.45%), unmarried (67.54%), work as student/student (46.86%), and income level less 1 million rupiah (54.31%). Based on travel patterns of travelers to satisfy (62.15%), with motivation to see the beauty of nature (72.34%), get information from friends/relatives and internet (61,78%), self-tour (75,67%), come with friends / relatives (62.47%), Lama Wisata 1 day (91.21%), tour frequency is 1 time (54.48%), cost / day <100 thousand (50.62%), using private vehicles (43.41%), and wishing to return (91.94%). Tourists who have different options in choosing a tourist attraction Kali Pancur. Including or most importantly, bet ween: choice of accommodation with tourist destinations, tours, places, places, places, eating places, places, and holiday destinations, dining options, and tourist friends. No problems or relationships, between election with comfort with long tours. Suggestions from the results of this study from other parties. Kali Pancur can offer the facilities it has to offer, especially with its playground facilities. Promotional system also needs to be improved through mass media and print media, so that the attractions Kali Pancur better known by the public.

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