VALUE CHAIN ANALYSIS OF BAMBOO CRAFT INDUSTRY: STUDY ON STRENGTHENING CREATIVE INDUSTRIES IN BANYUMAS DISTRICT, INDONESIA

Abdul, Aziz Ahmad and Bambang, Bambang and Sofiatul, Khotimah (2018) VALUE CHAIN ANALYSIS OF BAMBOO CRAFT INDUSTRY: STUDY ON STRENGTHENING CREATIVE INDUSTRIES IN BANYUMAS DISTRICT, INDONESIA. Proceeding International Conference of Business, Accounting and Economy (ICBAE UMP 2018).

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Abstract

This research purposes to find out some strategic policies to encourage the development strategy of industrialization based creative economy in the district of Banyumas, also to support the bamboo utilization for creative industries to it region. Specifically, it will explain general outlook of micro and small enterprises of bamboo handicraft, explain the scale of economic, and describe the chain value. This study will map the production path from the upstream phase to the downstream phase (marketing). The method of analysis in this study will be more qualitative, through interviews with bamboo handicraft businesses in some areas in Banyumas. The results indicate that the craft of bamboo in Banyumas has the potential to be developed. It is associated with a unique product, craftsmen effort to create innovation, the product differentiation which is high enough and the good image of the final product so well known as the original commodity Banyumas. However, some problems still cover the handicraft entrepreneurs who are the industry with this small and microscale category. The low level of promotion, the low carrying capacity of financial institutions, minimum government aids, and the lack of active cooperation among craftsmen become problems in encouraging the development of the bamboo manufacturing.

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