STRATEGY OF STRENGTHENING PUBLIC PURCHASING POWER IN PEMALANG DISTRICT

Ali, Imron (2018) STRATEGY OF STRENGTHENING PUBLIC PURCHASING POWER IN PEMALANG DISTRICT. Proceeding International Conference of Business, Accounting and Economy (ICBAE UMP 2018).

	Text (COVER DAN DAFTAR ISI) 0. COVER dan Daftar Isi.pdf Download (1MB)
	Text (FULL TEXT) 2. STRATEGY OF STRENGTHENING PUBLIC PURCHASING POWER IN.pdf Download (1MB)

Abstract

Human development index is one indicator in the measurement of development success. In general, this study aims to identify the level of income and public expenditure in Pemalang District, analyze the determinant factors of the increasing consumer purchasing power in Pemalang District and formulate the strengtheningstrategies of purchasing power in order to improve the welfare of the community. This study uses panel data analysis with Pooled Least Square Analysis, Fixed Effect Analysis and Random Effect Analysis. The population is 317,586 households (source: BPS Kabupaten Pemalang) and the minimum sample size with Slovin is 399,50 households or rounded for 400 households. The level of community income (household) based on the average primary data collection is Rp. 7,035,137. Based on the main type of work, the highest level of income is in the trading business that is Rp.10.995.238. Meanwhile, other types of jobs such as civil servants, employees, drivers and others who cultivated the community showed a low level of Rp. 3.631.111. The level of public expenditure (households) shows that the type of trade occupation has a higher level of expenditure than other types of work that is Rp. 4.952.857. While the type of agricultural work has a low level of expenditure of Rp. 1.584.286. The result of the regression analysis of the effect of ownership of land production factors on income shows a negative sign. While result of regression analysis influence of working capital / investment, education level, health level and skill level to earnings show positive sign. The influence of income, personal and social factors of consumers in purchasing decisions on expenditures shows a positive effect. While the effect of price increase, interest rate savings and consumer culture in purchasing decisions on expenditure showed a negative sign. Strengthening strategy of public purchasing powerin Pemalang District from income side can be done through capital / investment improvement strategy and labor quality improvement strategy. While strengthening consumer purchasing power in Pemalang District from expenditure side can be done through strategy of price control of goods / services and consumer behavior development strategy.

Actions (login required)

View Item