Cafe Visitors As Promoters In The Millennial Era

Intan, Agustiawan Putri and Maulida, Nurul Innayah (2020) Cafe Visitors As Promoters In The Millennial Era. PROCEEDING THE 2nd INTERNATIONAL CONFERENCE OF BUSINESS, ACCOUNTING AND ECONOMICS (The 2nd ICBAE 2020).

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Abstract

Cafe has become one of the favorite places to be visited by millennials. Basically, millennials prioritize ego in self-actualization for existence, so they will record the activities they do if they find comfort and share it with friends on their social media. Social media is a measure of popularity, because the feature can display the most talked about topics by using hashtag facilities (#), the more members use the hashtags, the more likely it is to become a trending topic, so it is not uncommon for this social media to become a reference in raising a topic, even though it is still small, some cafes use the hashtag facility as a marketing strategy in social media, but that strategy is actually used more often by large companies to enhance brand image. Promotion can be strengthened by asking for help from influencers so that more and more crowded visitors, when the cafe is recommended by many people they idolized, the greater the ego of visitors to follow influencers in promoting, there is feedback for visitors when they share their stories on social media that is the existence rise and be considered contemporary. For the present millennial generation and raising their existence is a form of self-actualization in following the times.

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