THE REVIEW OF UNDERSTANDING OF PRODUCT KNOWLEDGE DIFFERENCES

Erny, Rachmawati (2018) THE REVIEW OF UNDERSTANDING OF PRODUCT KNOWLEDGE DIFFERENCES. Proceeding International Conference of Business, Accounting and Economy (ICBAE UMP 2018).

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Abstract

Research on 'Product Knowledge' a few years ago has various meanings, so to plan the research needs to be careful in choosing the meaning of product knowledge. The purpose of this article is to know the differentiation of product knowledge understanding, and to provide an overview to researchers in order to determine their own product knowledge according to the research needs. The method used is by reviewing and studying some past research related to product knowledge for consumers. Expected results are: 1) so that researchers can understand why there is a difference understanding of Product Knowledge in each study. 2) In order for researchers to determine their own Product Knowledge by adjusting to the needs, direction, scope and object of research to be performed.

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