THE INFLUENCE OF ISLAMIC SCHOLARS LECTURE ON MUSLIM RESPONSES IN THE DECISION OF THE USE OF ISLAMIC BANKS

Suryo, Budi Santoso and Herni, Justiana Astuti (2018) THE INFLUENCE OF ISLAMIC SCHOLARS LECTURE ON MUSLIM RESPONSES IN THE DECISION OF THE USE OF ISLAMIC BANKS. Proceeding International Conference of Business, Accounting and Economy (ICBAE UMP 2018).

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Abstract

This study aims to find empirical evidence about the power of lecture from Islamic scholars against Muslim responses in deciding to use Islamic banks. The power of lectures is viewed from three factors.These factors are rational attractiveness (X1), emotional attractiveness (X2), and moral attractiveness (X3). While the Muslim response in terms of attention, interest, desire, conviction and action. Questionnaires were obtained from respondents who met the criteria of 96 sets.The instrument has met the valid and reliable criteria, as well as for the classical assumption test is passed. The analysis results obtained that the decision to use Islamic banks is influenced by all factors simultaneously by 42 percent. However, the results of multiple linear regression analysis show that moral attractiveness has a significant influence on Muslim responses in decisions using Islamic banks, while others have no effect, although the direction of the relationship is positive. Based on these findings, Running an Islamic banking business, and other Islamic business ventures, not only profit, but also make noble morals such as the Prophet Muhammad in Islamic business activity there is also an important influence in business.

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